Keyley Graham Designs
Four of Clubs
Q: Tell us a little about yourself?
A: I am an Artist and Designer from Yorkshire, England. I work f
freelance as keyleygrahamdesigns.co.uk, specialising in custom tattoo design and I also work for a growing digital marketing agency, Superfly Marketing, as a visual designer. I have skills in web design, graphic design, branding and logos, email marketing and much more.
Q: What inspires you and what pushed you into the creative landscape?
A: A lot of my inspiration comes from intricate patterns, historical and Moroccan architecture and the different cultures from around the world. I have always had a passion for creativity with my grandad first getting me into watercolour painting as a child. From then I have explored everything possible and my main focus, as I have grown older, is to share what I have learnt and developed. To make people see that art is just as important as every other job role out there and that artists and designers should be appreciated a lot more for the time and effort they put into pieces that surround you in your everyday life.
Q: Outside of the Hull52 what have you been working on?
A: Outside of Hull52 I have been working heavily on tattoo designs, everyone seems to be getting them these days so I have been trying really hard to push my designs out there which has been working really well. I have had people asking me for tattoo designs from all over the world even including Australia which is amazing to know that some people on the other side of the world know what I do! I have also been doing some local work too for the New Caffe Gelato on Princes Avenue. I created their Brew Bar logo for the coffee bar inside the new parlour as well as their drinks menu and loyalty cards. And I have also just recently done some posters and social graphics for Take the Cake’s, Un-Plugged Wednesday acoustic nights at Florins in Hull and also their events in Essex too.
Q: Walk us through your approach when taking on a new project
A: When taking on new projects really like to get to know the client that I am designing for. I want to understand what it is their business does and what they want to achieve from the work I will be doing for them. If I need to do a bit of research on the area they work in then I will do that because I’m not going to know about every industry out there. I need to have an understanding of who and what they do and how they impact their own clients to be able to create something that will be effective for them. If it is a tattoo design on the other hand, a lot of the times people are wanting something of sentimental value so I must work closely with the client to get it just right and express their story through the design that they will have tattooed onto them for the rest of their life.
Q: What kind of projects do you want to be getting in 5 years?
A: In the future, I certainly want to develop my tattoo designs further and hopefully get into tattooing professionally as well. There are so many routes you can take a tattoo design down with different styles and different messages to express. I also want to try and change people’s negative opinion on tattoos as well, by showing that they can be ‘pretty’ and most importantly girls can have them too! even if it is just one person. I think overall, I love the industry that I work in now, it doesn’t feel like a job at all and that’s what I love so if I can just get more people knowing about my work, get some big clients, I’d be happy with that!
Q: Do you feel the Hull creative scene has changed during the city of culture?
A: I definitely think the Hull creative scene has changed during the City Of Culture year already. There’s a lot more appreciation for art and people are excited for the events and installations that have been put in place so far. Before, you would see people walking through town, all on their mobile phones, not looking around at our city, but now you see people actually looking and interacting with the things that are going on. It has given artists opportunities we didn’t really have before and getting people and their work known, not just in Hull but outside of the city too!
Q: Who’s card do you most admire outside your own?
A: The Hull 52 deck was great to work on and by combining 52 different artists you really get to see the range of talent our city has to offer. It is difficult to minimise it down to just one favourite design from the deck as they are all amazing, but I would have to say Gareth Sleightholme’s is my favourite. The amount of detail that has gone into it, every time you look at it you see something new.